West Midlands Tourism Award Gold Winners!

We are delighted to announce that we came home with the Gold Award in the West Midlands Tourism Awards for the Best Small Visitor Attraction catagory.

The awards shine a spotlight on the visitor attractions, venues and businesses that make the West Midlands one of the country’s leading cultural destinations.  The ceremony, held at The Bear Grylls Adventure at the National Exhibition Centre, brought these organisations together to recognise their achievements and the creative contribution they make to the region.The awards shine a spotlight on the visitor attractions, venues and businesses that make the West Midlands one of the country’s leading cultural destinations.  The ceremony, held at The Bear Grylls Adventure at the National Exhibition Centre, brought these organisations together to recognise their achievements and the creative contribution they make to the region.

Lindsey Armstrong, General Manager for Shakespeare’s Schoolroom & Guildhall, says;

“We are absolutely delighted to win the award for Small Visitor Attraction of the Year.  This reflects the incredible work our staff and volunteers do to make a visit to Shakespeare’s Schoolroom & Guildhall a world-class visitor experience.  The West Midlands is an area rich in cultural attractions, so to win an award in this prestigious company is truly thrilling.”

The Judging panel visited the Schoolroom in secret on the run up to the ceremony. They reported;

"This was a very memorable visit – the volunteers and staff clearly care about the attraction and what it offers - emphasising with real passion the fact that William Shakespeare attended school here and what he learnt was instrumental in shaping his future. It gave a real ‘wow factor moment."

The West Midlands Tourism Awards comprises 14 categories and the winner from each will now take its place in the VisitEngland Awards for Excellence 2024 for the chance to be recognised as a national winner.

So don't hesitate, come and visit greatest small attraction in the West Midlands today.